BATKIN

CARDIOVASCULAR RESEARCH FOUNDATION (CRF) SOCIAL/PRINT/WEB
Heart disease poses a major threat to women’s lives. In fact, only 40% of women report receiving heart health assessments in their annual wellness exams. Left unchecked, heart disease risk factors can grow into a deadly monster. Copy: High cholesterol never sleeps. Left to its own devices, it can develop into serious, even deadly heart disease. The leading killer of women in the US. Don't become its next victim. Talk to your doctor. And learn about heart disease risk factors in women at crf.org/whhi

Copy: High cholesterol brews silently. Left unchecked, it can develop into serious, even deadly heart disease. The killer of 1 in 4 women in the US each year. TAKE ACTION. Talk to your doctor. And learn about heart disease risk factors in women at crf.org/whhi.

Copy: High blood pressure is a silent threat. Left unchecked, it can develop into serious, even deadly heart disease. The killer of more women than all cancers combined. TAKE ACTION. Talk to your doctor. And learn about heart disease risk factors in women at crf.org/whhi.

CARDIOVASCULAR RESEARCH FOUNDATION. VIDEO CONTENT

SEEBRI from NOVARTIS for COPD
An inhaler for the treatment of patients with COPD. Chronic Obstructive Pulmonary Disorder is a progressive disease often caused by smoking, that destroys the structure of the lungs. Suffocation is the word most used to dramatically describe the feeling patients live with.

SURVIVORS COLLECTION from GENENTECH+TIFFANY.
In a fusion of science and artistry, the SURVIVORS COLLECTION (concept prototype) envisions a unique collaboration between Genentech and Tiffany & Co., creating a platform that honors female cancer survivors. This idea transforms the microscopic structures of cancer cells into meaningful, wearable art. Leveraging Genentech’s groundbreaking research and high-resolution imagery of cancer cells, Tiffany’s design team would craft intricate forms that symbolize both beauty and resilience.

The goal is not just to create jewelry, but to offer survivors a tangible symbol of their journey—celebrating strength, empowerment, and personal transformation. What once represented destruction now serves as a canvas for hope and healing. For many, wearing a piece inspired by cancer cells holds deep emotional significance: a marker of survival, a reminder of battles fought and won, and a reflection of the reclaiming of one’s body.

The Survivors Collection is more than jewelry; it’s a movement that unites medical innovation with artistic expression, raising awareness and funding for critical cancer research and survivor programs.

GIVE.ORG. PRINT. SOCIAL
Charitable donors want to give their money to good causes, but don’t necessarily know how individual charities ultimately spend their money. Our goal was to let donors know that give.org offers a detailed look into the financial health of charities, as well as what percentage of donations actually go toward their stated mission. With the help of renowned “money” artist Mark Wagner, we created scenarios featuring US presidents on currency in compromised situations.

GIVE.ORG. ACTIVATION
Our goal: let donors know that give.org offers a detailed look into the financial health of charities. We placed a coffin filled with “our bills” in one of the busiest locations in NYC. In addition, a poster of the deceased cash with a QR code and the president of give.org were on hand to answer questions of curious passersby about the need to give your charity a background check before it’s too late and your donation becomes D.O.A. Website hits spiked to an all time high, a thousand bills were handed out and countless “aha” moments gave people pause about the charity industry.

GENENTECH. CANCER SCREENING AWARENESS
What if we can save lives through the expression of love? We asked members of the African American/Hispanic communities to write love letters to the women in their lives to express, in their own words, how much the women mean to them. And how important it is that they get screened for cancer. Because losing them is unfathomable. These are real letters, honoring the women in their lives. The kind that stay with you. Not texts or memes that leave us in a flash. Letters/artwork were placed throughout the neighborhood, so the message to get screened comes from voices within the community, urging them to take action. There were over 1 million impressions within the first 2 weeks of the launch.

GENENTECH. CANCER SCREENING AWARENESS ACTIVATION
WIP billboard for the LOVE LETTERS campaign. QR codes were placed on all content linking women to cancer education and information on local screening centers.

GENENTECH. CANCER SCREENING AWARENESS. CASE STUDY FILM

MAGROLIMAB by GILEAD for MDS (MYELODYSPLASTIC SYNDROMES)
Magrolimab is a potential, first-in-class investigational monoclonal antibody that binds to CD47. The primary mechanism of action of magrolimab is to block the inhibitory CD47-signal regulatory protein (SIRPα) interaction, enhancing the ability of macrophages and other phagocytes to identify and destroy foreign and malignant cells, with the goal of blocking the “don’t eat me” signal used by cancer cells. Magrolimab is a novel immunotherapy being developed in several hematologic cancers and solid tumor malignancies.

MAGROLIMAB by GILEAD for MDS. PHASE 3 VIDEO

MAGROLIMAB by GILEAD for MDS. BOOTH

ALBINTERFERON from NOVARTIS for HEPC
Medication for the treatment of HepC/liver disease. Patients become depressed and isolated with little hope for recovery. The icon for the brand became a nameless, faceless representation of what it feels like to live with this disease. Until now.

MULTI-LINK VISION STENT from ABBOTT.
Device for the treatment of coronary artery disease. A world class patented stent design came to life in a campaign called Tiny Wonders. We took a cue from nature which inspired us in the form of an ant, spider and hummingbird. Each are marveled for their unique attributes of size, strength and agility. We believe the same can be said for the stent.

TAKEDA CORPORATE for NSCLC
Lung cancer metastasizes to the brain more than melanoma, renal, breast, and colorectal cancers. Treatment options are fraught with challenges, including a range of CNS side effects, low blood-brain-barrier penetration, and narrow coverage of desensitizing mutations. These limitations can lead to the premature development of CNS metastases.

AMERICAN ASSOCIATION FOR CANCER RESEARCH. OUTDOOR
Copy: Innovative breakthroughs in cancer research show cells are no longer safe. The next generation of treatment is relentless in it’s pursuit of tumors, whose very existence is at stake.

Copy: Innovative breakthroughs in cancer research are now working to capture and eliminate cancer cells at an accelerated rate. It’s happening daily, making extinction a real possibility.

EMD SERONO for RMS. DISEASE AWARENESS LAUNCH
While your RMS patients may seem stable…beneath the surface, their abilities are unraveling. In RMS, seeing isn’t always believing. Sub-clinical disease activity can cause disability progression in the absence of relapses and is an important consideration when determining treatment. Stabilizing both chronically active lesions as well as relapses can help preserve their CNS and the lives they want to lead. Could the BTK pathway help keep your patients from coming apart? Winner Manny Best Non-branded Professional campaign.

UNRAVEL CAMPAIGN. EXECUTION DETAILS

ECTRIMS CONVENTION. UNRAVEL DSA CAMPAIGN VIDEO

LENACAP from GILEAD for HIV
It's no longer enough to make HIV undetectable in the patient’s body; we must make the treatment undetectable in the patient’s life. So what was once treating the disease with added burden is now treatment with neither the disease nor the burden.

TIRAGOLUMAB+TECENTRIQ from GENENTECH for CANCER
TIRA will be the first novel agent to target the PD-1/PDL1 pathway, allowing this combination with TECENTRIQ to open the door to extended survival and greater ability to marshal the body’s defenses to defeat cancer. A new generation in immune activation. It’s time to get cancer.

TIRAGOLUMAB+TECENTRIQ from GENENTECH for CANCER
A short run campaign for a micro sight. A link was sent to HCPs who opted in/attended a Genentech convention conference. Clients desired an atypical concept that raised awareness of the new Tira treatment (when added to Tencentriq) and deviated from the main GET CANCER campaign.

GENENTECH CORPORATE ADVERTISING
The Genentech Visionary Campaign is a series designed to communicate Genentech’s continued pursuit of bold scientific discoveries, and how our shared vision connects us in the quest to bring new solutions to HCPs and their patients. Genentech’s established DNA branding is paired with rich, elegant portraiture, elevating the purpose behind the passion: advancing science to advance patient care.

GILEAD for CANCER. U.S. DISEASE AWARENESS
Therapies for hematologic cancers are neglecting the innate immune system—keeping macrophages from their natural food source and keeping HCPs hungry for more effective treatments.

GILEAD for CANCER. GLOBAL DISEASE AWARENESS
Therapies for hematologic cancers are neglecting the innate immune system. By keeping macrophages well fed on cancer cells, HCPs are better prepared to effectively fight disease like MDS.

UNBRANDED for BRAF MUTANT METASTATIC MELANOMA from NOVARTIS
When it comes to sequencing, should you start with targeted therapies or Immunotherapy? You might as well ask, what came first, the chicken or the egg? The answer is soon to be unveiled at Novartis.

UNBRANDED for BRAF MUTANT METASTATIC MELANOMA from NOVARTIS. WEB ANIMATION

DENGVAXIA from SANOFI for DENGUE FEVER.
There is a misconception that Dengue is only a threat to the poor communities of third world countries. But, the virus spreading mosquitoes are adapting to all different kinds of regions and climates at an alarming rate. So black, white, rich, poor, urban, rural, young and old –no one is safe from this ever growing life threatening scourge. This is first and only vaccine that protects against all 4 strains of Dengue. And cuts your chance of being infected by half.

DENGVAXIA from SANOFI for DENGUE FEVER. OUTDOOR

DENGVAXIA from SANOFI for DENGUE FEVER. TRAIN STATION BILLBOARD.

GUARDANT LIQUID BIOPSIES for CANCER
Blood is simple, easy, non-invasive and 9 out of 10 times concurrent with tissue biopsies. Guardant is dedicated to helping patients at all stages of cancer live longer and healthier, through the power of blood tests and the data they unlock.

STEMLINE THERAPEUTICS for BPCDN. MARKET SHAPING for ELZONRIS
PROBLEM: BPDCN is a very rare disease. And because it is so rare it falls off the radar of HCPs when diagnosing patients. How do we keep a disease top of mind, when HCPs are unlikely to come across it rarely, if at all? SOLUTION: Herald those HCPs that are able to diagnose a disease as rare as BPDCN. They are truly at the top of their game. They are the Rare Birds of medical practice and a tribute to their profession.

ONLINE CONVENTION BOOTH: An immersive digital experience of the Rare Bird BPDCN campaign.

MOA/MOD: A digital bird travels inside the body. AR binoculars, reveals a first person POV. Through the journey BPDCN is ultimately spotted and information is captured through the birds camera eye and emailed to the HCP.

WINGMEN - PEER TO PEER: STEMLINE connects Rare Birds to partner and advise with diagnosis on the “BIRD CALLS” app.
BPDCN TRACKER - “RARE BIRD ALERTS”: BPDCN cases are spotted like a flight tracker. HCPs get a live birds eye view as cases are identified and information is archived.

BIRDS OF A FEATHER - YOUTUBE CHANNEL/PODCAST: STEMLINE connects Rare Birds to partner for robust discussion on BPDCN.
A digital HALL OF BIRDS highlights those that have been inducted into this rare group. Wing pins are sent to recipients.

PATIENT ADVOCACY GROUP - “BIRD SANCTUARY”: Patient portal connects rare patients. It is monitored by a Rare Bird specialist (HCP) and STEMLINE to advise and answer questions. DOCUMENTARY: On Rare Bird patients, their individual stories and how Rare Bird doctors were able to discover this rare disease.

FREEDOM FOR ANIMALS
Campaign for FREEDOM FOR ANIMALS envisions animals as homeless beings in urban settings, drawing a stark parallel to their plight due to deforestation and global warming. This idea aims to evoke empathy and awareness, urging immediate action to preserve wildlife habitats and combat environmental threats. Featured in the latest Archive Magazine.

FAMILY REACH for CANCER PATIENTS
A nonprofit organization dedicated to addressing the other silent killer: the financial toxicity of cancer. Family Reach is not well known but should be the first phone-call anyone makes after being diagnosed with cancer. They can ameliorate the burden and difficulty of managing one’s finances while coping with a deadly disease. Our challenge was to create a disruptive campaign that would help Family reach grab attention and demonstrate their value proposition, telegraphically.

HYACINTH FOUNDATION. PRINT/WEB/SOCIAL
Hyacinth in New Jersey is dedicated to stopping HIV and HIV-related issues, including the social disease of HIV stigma. Hyacinth wanted people to know that they were a safe place. They don't care how you got HIV, they just want to help. We started with symbolic doors to represent a neighbor. Then we sculpted each door to graphically show how HIV is transmitted, whether by drug needles, unprotected oral, anal, or vaginal sex.

INTERNATIONAL ANTI-FUR COALITION. SOCIAL. PRINT
The International Anti-Fur Coalition’s (IAFC) main purpose is to shut down the fur industry by putting an end to the sale of fur. Jane Moreno, the coalition’s fearless founder, is deeply committed to the cause and will not stop until fur is out of fashion, out of sight, and illegal.

NY CARES. ANNUAL WINTER COAT DRIVE
Annual Coat Drive Ad/Poster to raise awareness to help the homeless especially during the winter months.

MUSICIANS ON CALL
A company that believes in the healing power of music. By delivering live, 
in-room performances to patients undergoing treatment or unable to leave their beds, 
they add a dose of joy to life in many healthcare facilities. The campaign included ads, posters, outdoor, video and web. We received a silver MM+M award, Rx award and a bronze Clio. CLIENT QUOTE: “Glenn and his team created a wonderful advertising campaign and in the ten years that we have been bringing music to patients, he is the first to really be able to communicate the heart and soul of what we do.”

BAYER ASPIRIN. CONSUMER COLLEGE MARKET
Copy: UNBIND THE MIND. Hey, when you mix academics, culture shock, homesickness, and social life, it all comes together and can put a strangle hold on any college student. We get it. We were students once to ya know.

BAYER. COLLEGE CAMPUS ADVERTISING
3 headlines: Unbind the mind, Free the brain, Ease the ache.

VIRAL HOPE for AIDS. DIGITAL/PRINT
An outreach program at NY-Presbyterian Hospital collects unused antiretroviral meds to support the HIV positive patients in Nigeria. 3 weeks after launch the message went viral in over 20 countries that helped raise money, medication and awareness. The work won over a 12 awards including Print Mag., Creativity, Society of Illustrators, RX gold, CA Photo Annual and Manny. The posters are in a book/ traveling exhibit “GRAPHIC INTERVENTION” 25 Years of International Aids Awareness Posters.

VIRAL HOPE. PRINT.

VIRAL HOPE. OUTDOOR.

VIRAL HOPE. COLLATERAL.

HELP USA HOMELESS. PRINT. SOCIAL.
The HELP USA co. shines a spotlight on those often left out of the national conversation. Amidst all the recent divisiveness over election policies and politics, homeless individuals carry the quiet weight of survival each day—simply seeking food, warmth, and shelter on America’s streets. This idea urges us to reconnect with our shared humanity and commit to helping America’s homeless find a place to call home.

MONOPOLY from HASBRO
Online Global games. Perhaps the most beloved board game in America now available on a global scale - online. “Log onto Capitalism”.

MONOPOLY from HASBRO. POSTER
Ads became limited run posters at Hasbro headquarters as per a delighted brand managers request.

DEBEERS DIAMONDS
Campaign specifically directed at men during the holiday season.

THE ALZHEIMER’S ASSOCIATION. WILD POSTINGS
An organization leading the way to end Alzheimer's and all other dementia by accelerating global research, driving risk reduction, early detection, maximizing quality care and support.

EXOTICAR
A unique NYC store that sells high-end, die cast miniature model cars and trucks. A destination for car enthusiasts, in other words, guys with disposable income.

RICK’S SPIKE LEMONADE from SEAGRAMS. PRINT/DIGITAL/INSTORE
A lemonade beverage with alcohol. Enough said.

MANHATTAN CHILI COMPANY. NBA CHAMPIONSHIP STORE POSTER
The owner of the chain needed to keep his audience aware of broadcast sports events hosted at the restaurant. I created a campaign that mashed sports with a Tex-Mex twist. The posters were in high demand and became collector’s items. One customer actually wanted to order one of the (CGI) hats.

MANHATTAN CHILI COMPANY. STANLEY CUP PLAYOFFS POSTER

MANHATTAN CHILI COMPANY. SUPER BOWL FOOTBALL POSTER

Line on the shirt reads: 1 part innocent. 1 part wild. The head of the Hell’s Angels chapter of Florida called my office, inquiring about a poster I had created depicting a Hell’s Angel posing with a real angel, for RICKS SPIKED LEMONADE. The moment he said who he was, I assumed it was a prank call from one of a long list of co-workers. After a few minutes I realized he was legit. He wanted the poster on t-shirts for all his motorcycle members. I mentioned that I would have to contact my client but it quickly turned into an offer I couldn’t refuse, if you know what I mean. I convinced my bewildered client that it was an incredible free opportunity as a virtual moving medium - on the chests of motorcyclists traveling the country. We both agreed as we nervously laughed.

THE BANK OF AMERICA for THE OLYMPICS
Olympic sponsorship. Marketing plan included TV, print, in-store advertising, and outdoor media at the Olympic games. A variety of Olympic sports were created as part of a visual library.

THE BANK OF AMERICA. OUTDOOR
Giant 3D envelopes encourage viewers to pay bills online, which at the time was remarkable technology.

BINTENSE. STORE POSTERS
Hair care product line. Brand personality traits were urban, disruptive and stylish. 'B Intense' became the theme line. Forward thinking clients were amused and excited not to show typical hair shots usually reserved for every other competitor.

JIF from P+G. PRINT
Client challenge: create a global brand icon for a historic product that requires no explanation.

GREENPEACE'S: UNMASK A CLEANER FUTURE
Unpublished concept is a determined response to air pollution and climate change. It highlights our collective obligation to protect every species, emphasizing the importance of collaborative action for cleaner air. # BreatheChange acts as a unifying call, bringing together people worldwide to initiate actions towards a sustainable future.

HOMELESS ACTIVATION PROJECT
Unpublished concept activation showcasing portraits of homeless individuals, created out of trash, and strategically placed in public spaces across the city. These sculptures serve as a reminder that the homeless must not be treated as disposable members of society. Instead of viewing their presence as a problem to be cleaned up, this campaign encourages systemic change through resources and actionable steps, accessible via a QR code printed on each sculpture.

MONSTERS: ASCA, (ADULT SURVIVORS OF CHILD ABUSE)
Unpublished concept of recent photographs of abusive parents are overlayed with unsettling drawings by their children from decades past, unveiling the enduring impact of child abuse. The visuals serve as a poignant reminder that emotional scars persist long after physical wounds heal, forever shaping how survivors perceive their parents. The campaign would aim to raise awareness, promote vital resources, and foster a compassionate community for adult survivors of child abuse.

Awareness campaign concept for THE AMERICAN CANCER SOCIETY poignantly depicts cancer cells replacing people in daily life scenarios, symbolizing the life-usurping nature of the disease. The idea is designed to amplify awareness and drive essential funding for research and patient care, underscoring the critical urgency in the fight against cancer.

Across the globe, low-income communities are grappling with a chronic lack of safe, affordable shelter, leaving families and individuals struggling to make ends meet. In the face of this crisis, street artists have emerged as a powerful voice, using emotional portraits to express the frustration and struggles of those living in poverty. By transforming abandoned or neglected low-income housing into their canvases, these artists are drawing attention to an often-overlooked issue. Despite facing limited resources and political obstacles, they are driving a broader movement for social change, calling for a multifaceted approach to address the root causes of the problem.

CONNECTSAFELY. ONLINE SAFETY/DIGITAL WELLNESS
Stills for an unpublished animated social media “concept” for CONNECTSAFELY, a non-profit that reimagines AESOP'S timeless fables, tailoring their wisdom to address the unique challenges faced by children in the digital age. These fables offer essential insights into human behavior, cautioning against deceit, greed, and gullibility. Presenting these stories in bite-sized formats fosters critical thinking, ethical behavior, and discernment—crucial skills for families and children in an era where online interactions often lack face-to-face accountability.
In the first classic tale, a cunning fox spots a crow clutching a piece of cheese and cleverly employs flattery to deceive. The fox praises the crow's beauty and skillfully requests to hear its melodious voice, leading the unsuspecting crow to caw in response, ultimately dropping the cheese that the fox promptly snatches away. The moral of this age-old story resonates profoundly: "Beware of flattery." It serves as a beacon of caution, urging children not to be swayed by insincere praise and to exercise vigilance when others employ compliments for hidden motives.

WORLD WILDLIFE FUND. THE EXTINCTION PROJECT
A spec concept initiative seeks to spotlight the unparalleled global crisis our planet is facing. Using 'Wild Postings,' the campaign features balloon animals alongside threatening pins, serving as a poignant symbol of the harsh truth - over a million species stand on the precipice of extinction within the next decade.

TRUMENBA for MENINGITIS B
Bacterial meningitis is rarer but more serious than viral meningitis. Infections that cause meningitis can be spread through: sneezing, coughing, kissing, sharing utensils and toothbrushes.

AMERICAN HEART ASSOCIATION: HEROES
The AHA held its annual fundraiser on the deck of the Intrepid. The NYC ‘Heart Ball’ honored 3 young heroes who have contributed to heart health and awareness. The theme was Super Heroes and all tactics were skinned with a comic book motif, including the event, mailer, brochures, animated video and social.

AMERICAN HEART ASSOCIATION. HEART BALL FILM

WILDLIFE CONSERVATION SOCIETY SOCIAL MEDIA
WCS focuses on pollution, urbanization, and industrialization, human-made problems that are encroaching on wildlife, leaving an indelible mark.

BANK OF AMERICA. PHOTO SECURITY CHECK CARD TV SPOT

CHANGE. SOCIAL MEDIA
Change org highlights the divisive impact of hate speech and promotes unity. It supports social justice movements, calling on viewers to stand against hate and foster love, respect, and understanding. There is no place for racism or discrimination of any kind.

BANK OF AMERICA. ONLINE CHECKING TV SPOT

BANK OF AMERICA. ONLINE SECURITY TV SPOT

BANK OF AMERICA. MORTGAGE TV SPOT

KONAMI. METAL GEAR SOLID. VR MISSIONS TV SPOT

SIX FLAGS. AMUSEMENT PARKS TV SPOT

SIX FLAGS. AMUSEMENT PARKS TV SPOT

NAUTICA. SPORTS WEAR TV SPOT

SILENT HILL from KONAMI TV SPOT

BANK OF AMERICA. OLYMPIC SPONSOR TV SPOT

BANK OF AMERICA. OLYMPIC SPONSOR TV SPOT

KENO. TEASER TV SPOT
Lottery channel primarily located in restaurants/bars. There is a winner every 5 minutes.

KENO. TEASER TV SPOT
Lottery channel primarily located in restaurants/bars. There is a winner every 5 minutes.

KENO. TEASER TV SPOT
Lottery channel primarily located in restaurants/bars. There is a winner every 5 minutes.

IMPROMPTU. IMPROV GROUP
Specializing in Ai performance art. The ensemble takes the stage surrounded by strategically placed live screens, which display “prompts” from the audience, ranging from words and phrases to Ai abstract images. This serves as the catalyst for an unscripted performance. The troupe seamlessly weaves together movement, sound, props, and dialogue, embracing the challenge of each prompt with a unique blend of humor, emotion, and unpredictability. (poster series)

CHILDREN'S HOSPITAL OF NEW YORK. LOGO/BUS CARD
A friendly branding element directed at parents was applied across all mediums. Each New Year’s Eve, 1000's of surgical gloves are inflated and placed throughout the ward.

THE AMERICAN HEART ASSOCIATION. HEART BALL BOOKLET
The AHA held a fundraiser at The Museum of Natural History. The NYC ‘Heart Ball’ honored 9 heroes who have contributed to heart health and awareness. These individuals were chosen because they exemplify the human capacity to “help, heal and hope”. These 3 words became the soul and thread for the invitation, booklet, film and website. 1000 attendees. 1.7 million dollars raised.

HARRISON AND STAR ADVERTISING. RECRUITMENT CAMPAIGN
The elevator pitch: You won’t find a company that works harder to birth & nurture your great ideas. The campaign uses employees coupled with the classic icon of an “idea” - the light bulb. Print/website/interior graphics/Instagram stories. Subway posters where placed near competitive agencies.

CDM ADVERTISING. LECTURE SERIES
A lecture series I established for ad agency Cline Davis & Mann was created to begin to understand what can happen when one’s life is defined and transformed by this most mysteriously human ingredient: passion. Steve McCurry, world-famous National Geographic photographer left a lasting impression as our first guest speaker of the series. Over two years we had an Oscar winning director/animator, a Pulitzer prize-winning journalist and a critically acclaimed Cuban painter to name a few.

HEALTHCARE AGENCY CDM. RECRUITMENT POSTER
Headline: Exercise both sides of your brain. Copy: Are you a right-brained person? Left-brained? Something all together different? At Cline Davis Mann, we strive to be the most creative in everything we do, and what we do is creative healthcare advertising. If you are a copywriter or art director looking to strengthen your entire brain, contact Gloria Basem to hear about current job openings. Tag: Where the Arts meet the Sciences.

HEALTHCARE AGENCY CDM. RECRUITMENT POSTER
Headline: The Joy of Science Copy: We believe in the beauty of the human body-every single part of it. Bones, corpuscles, vessels, ventricles, and vesicles. They are just a few of the body parts we get excited by. For us, truly sexy pharmaceutical advertising starts with a clear view of medical reality. And that reality never fails to turn us on. If you are a copy writer or art director with a passion for the business, contact Gloria Basem 212.907.6970 or clinedavis.com to hear about current job openings.

HEALTHCARE AGENCY CDM. RECRUITMENT GUERRILLA POSTERS
Posters were strategically placed around NYC near creative agencies and closest subway entrances.

LUCENTIS from GENENTECH for WET AMD. AAO CONVENTION BOOTH
A treatment for patients with wet age-related macular degeneration - (AMD). We created a theater in the round designed in the shape of the human eye. Inside 3D MOA videos played to educate viewers about the drug. The theater drew record crowds.

FIFA WORLDCUP. POSTERS
Soccer is a universal language that we speak with different accents. The World Cup brings people together from different countries and cultures, creating a sense of belonging and shared identity. For many fans, this event is not just about sports – it is a celebration of diversity and unity. (concept for the World Cup in 2026. (The new official slogan is “We are 26”.)

AMERICAN CANCER SOCIETY/REEBOK
The Kiss of Death logo appeared in ads and on apparel including custom Reebok sneakers with 25% of proceeds going toward the cause.

AMERICAN CANCER SOCIETY/REEBOK. BREAST CANCER AWARENESS. OUTDOOR
The American Cancer Society is pursuing the use of nanoparticle technology. It’s what gives cancer drugs a greater affection for their target—and a substantial skill to deliver a murderous dose. Giving cancer the ‘Kiss of Death’ captured the attention and spirit of the American Cancer Society. REEBOK joined in the effort to raise awareness.

INDIA

INDIA

CUBA

CUBA

AFRICA

AFRICA