IMPROMPTU. IMPROV GROUP Specializing in Ai performance art. The ensemble takes the stage surrounded by strategically placed live screens, which display “prompts” from the audience, ranging from words and phrases to Ai abstract images. This serves a
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CHILDREN'S HOSPITAL OF NEW YORK. LOGO/BUS CARD A friendly branding element directed at parents was applied across all mediums. Each New Year’s Eve, 1000's of surgical gloves are inflated and placed throughout the ward.
THE AMERICAN HEART ASSOCIATION. HEART BALL BOOKLET The AHA held a fundraiser at The Museum of Natural History. The NYC ‘Heart Ball’ honored 9 heroes who have contributed to heart health and awareness. These individuals were chosen because they exe
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HARRISON AND STAR ADVERTISING. RECRUITMENT CAMPAIGN The elevator pitch: You won’t find a company that works harder to birth & nurture your great ideas. The campaign uses employees coupled with the classic icon of an “idea” - the light bulb. Pr
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CDM ADVERTISING. LECTURE SERIES A lecture series I established for ad agency Cline Davis & Mann was created to begin to understand what can happen when one’s life is defined and transformed by this most mysteriously human ingredient: passion. S
HEALTHCARE AGENCY CDM. RECRUITMENT POSTER Headline: Exercise both sides of your brain. Copy: Are you a right-brained person? Left-brained? Something all together different? At Cline Davis Mann, we strive to be the most creative in everything
HEALTHCARE AGENCY CDM. RECRUITMENT POSTER Headline: The Joy of Science Copy: We believe in the beauty of the human body-every single part of it. Bones, corpuscles, vessels, ventricles, and vesicles. They are just a few of the body parts we get
HEALTHCARE AGENCY CDM. RECRUITMENT GUERRILLA POSTERS Posters were strategically placed around NYC near creative agencies and closest subway entrances.
LUCENTIS from GENENTECH for WET AMD. AAO CONVENTION BOOTH A treatment for patients with wet age-related macular degeneration - (AMD). We created a theater in the round designed in the shape of the human eye. Inside 3D MOA videos played to educate
FIFA WORLDCUP. POSTERS Soccer is a universal language that we speak with different accents. The World Cup brings people together from different countries and cultures, creating a sense of belonging and shared identity. For many fans, this event is
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AMERICAN CANCER SOCIETY/REEBOK The Kiss of Death logo appeared in ads and on apparel including custom Reebok sneakers with 25% of proceeds going toward the cause.
AMERICAN CANCER SOCIETY/REEBOK. BREAST CANCER AWARENESS. OUTDOOR The American Cancer Society is pursuing the use of nanoparticle technology. It’s what gives cancer drugs a greater affection for their target—and a substantial skill to deliver a mur
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